1. What is ASAT? Give 3 non-traditional
examples from the Slideshare.
"Smart devices are recent
technology development in different application sectors and is a life changing
for various people. Internet becomes a life essential and today part of the
basic human rights is to have internet access. Internet with the recent definition
as a cloud has lead to key changes, every device nowadays is or will be soon
connected to the cloud, and the internet of things is emerging rapidly. In
addition the high speed growth in the smart mobile phones and tablet devices,
iPhone iOS revolution with the Android OS phones all this demonstrates the
enormous pressure on the telecommunication infrastructure, exploit the
weaknesses in normal antenna systems, and the urgent need for a revolutionary
solutions." according to the website http://www.eng.ed.ac.uk/ASAT/
« Any screen, any time »
Examples from the slideshare:
- the Watch
- the Treadmills
- the cars
dashboard
2. What is meant by
mobile enhanced experience?
We can see in the slideshare a couple doing a city bus tour and during this
tour they see serendipidy an pub. They want to have more information on this
pub and look it up on social media ( facebook) and return later taht day for a
pint. Thanks to the mobile they could enhanced they experience and do something
they didn’t plan to do.
3. How could a hotel
provide a mobile enhanced experience ?
·
optimiza teh website
·
SOLOMO app to attract customers
·
Make customers particate in their onlive
presence
Add Vine :
make the guests participate and put a screen in the lobby to show guests
experience
4. List the customer
decision journey digital touchpoints shown in one of the scenerios ?
Scenario 1 : Planning a trip while tkaning lunch ( 2 steps)
·
She saw on tv a tourism advert and visits
the site immediatly + save the URL
·
Visits the site during lunch and book
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