SEO
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such asGoogle, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
SEM
SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”
SEM is an umbrella term that covers two broad areas:
- Gaining traffic through free SEO efforts
- Gaining traffic through paid search advertising
Some people consider SEM to mean gaining traffic solely through paid ads. Our article, Does SEM = SEO + CPC Still Add Up?, explains this split in more depth. Here at Search Engine Land, we stick with the broader definition.
Short for pay per click, PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.
With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website -- or network of content websites -- the site publisher would usually set a fixed pay per click rate. Also called cost-per-click (CPC).
The social work profession promotes social change, problem solving in human relationships and the empowerment and liberation of people to enhance well-being. Utilising theories of human behaviour and social systems, social work intervenes at the points where people interact with their environments. Principles of human rights and social justice are fundamental to social work.
Most search engines offer two types of search results to their customers: paid results (typically at the top or on the side) and organic or natural results. While paid results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.
An organic search is a search that generates results that were not paid advertisements. Many customers feel that these results are a more accurate reflection of what they might want when searching for a specific phrase, because they are generated by popularity and common usage.
When you do SEO or search engine optmization you are attempting to adjust the content of your Web pages to rank well in the organic search results.
CUSTOMER DISCOVERY PATH
Aucun commentaire:
Enregistrer un commentaire