Cheval Residences

Advices for Cheval Residences Website:

- There is no possibility to book online, no phone number , you have to fill a formular, you have to do everything by your own; no possibility to book only enquieries

- Concerning the mobile app we should also be able to book

- commercial: pdf of the brochure , events, contact options...
- simplify because there is too much

Create an innovative application !

We have chosen to create an handy and simple application to help all tourists when traveling. Discover my City App offers unique social possibilities to enhance the stay experience.

Discover my city app’ from MC-Charbonnier

Content Strategy: #Bunk Hostel

Bunk hostel from MC-Charbonnier

The power of mobile web for tourism

1.  What is ASAT?  Give 3 non-traditional examples from the Slideshare.

"Smart devices are recent technology development in different application sectors and is a life changing for various people. Internet becomes a life essential and today part of the basic human rights is to have internet access. Internet with the recent definition as a cloud has lead to key changes, every device nowadays is or will be soon connected to the cloud, and the internet of things is emerging rapidly. In addition the high speed growth in the smart mobile phones and tablet devices, iPhone iOS revolution with the Android OS phones all this demonstrates the enormous pressure on the telecommunication infrastructure, exploit the weaknesses in normal antenna systems, and the urgent need for a revolutionary solutions." according to the website http://www.eng.ed.ac.uk/ASAT/

«  Any screen, any time »

Examples from the slideshare:

• the Watch
• the Treadmills
• the cars dashboard

2. What is meant by mobile enhanced experience?

We can see in the slideshare a couple doing a city bus tour and during this tour they see serendipidy an pub. They want to have more information on this pub and look it up on social media ( facebook) and return later taht day for a pint. Thanks to the mobile they could enhanced they experience and do something they didn’t plan to do.

3. How could a hotel provide a mobile enhanced experience ?

·         optimiza teh website

·         SOLOMO app to attract customers

·         Make customers particate in their onlive presence

Add Vine : make the guests participate and put a screen in the lobby to show guests experience

4. List the customer decision journey digital touchpoints shown in one of the scenerios ?

Scenario 1 : Planning a trip while tkaning lunch ( 2 steps)

·         She saw on tv a tourism advert and visits the site immediatly + save the URL

·         Visits the site during lunch  and book

Manage your online Reputation

Personal Professional Plan – On line Reputation

1. Clear and control

            Erase pictures, nonprofessional blogs or comments

Make sure to put information and content private – use nickname when nonprofessional

            RSS feed with name and first name 

2. Give content

Professional profiles : linkedin or viadeo – update career and make sure they can be found thanks to google – increase visibility

            Professional Twitter

            Share school project and professional project 

3. Build a network

            Join professional online group

            Comment and interact in professional network

            Get online relationships with colleagues and former ones

 Follow experts and leader of the industry

SUCCESS FACTORS FOR SOLOMO

• Objectives 
• Interactivity in real time: 
• interesting reward, fun
• TECH + data colection
• Partners: 
• wellknown 
• points of sales
• PRE - DURING- POST
• MEASURABLE

Qualitative: 

• communicate in advance
• imaginative "new"
• community expertise value
• trust, reliable

SOLOMO HEINEKEN

Please check also these links of Charlotte, Paul- Henry and Anne-Gabrielle